ABOUT NOOSA OPEN STUDIOS

A unique chance to visit artists in their private studios over several days throughout the beautiful Sunshine Coast!

WHO ARE WE?

Noosa Open Studios provides locals and visitors to our beautiful region on Queensland’s Sunshine Coast, with the unique chance to visit artists in their private studios over several days. Whilst there, visitors can learn about the artists’ creative processes, see their work and perhaps even make an art investment to call their own!

This is a free event held annually. It’s an opportunity to be creatively inspired by painters, ceramicists, mixed media artists and other artisans, whilst driving through the picturesque shire of Noosa, discovering back roads and hidden treasures in this wonderful corner of the world. More than 90 artists and artisans welcomed the public into their personal creative space across the Noosa region in 2020. Making it the second largest open studios event in Australia.

This is a creative community event, produced by artists for artists.

2021 COMMITTEE

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ANTHONY WYNNE-HOELSCHER
President

Started as a wannabe ‘rock-star’ and after the heartbreak of the band’s split-up, I joined my hairdresser’s salon and I’ve never looked back. I met my wife Susa – went into business with her, had two kids, expanded into education and event management and then publishing, moved to Eumundi, ran Experience Eumundi and recently Tourism Noosa’s Industry Development, and… I’m back writing and performing with my daughter in a rock band! Art is like oxygen… you don’t know it’s missing until you don’t have any.

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MOIRA PEARL
Vice President & Secretary

I’ve a passion for travel and nature and love discovering countries and their people, cultures, architecture and capturing aspects of these experiences in photography. With a background in administration I look forward to supporting NOS and artists to connect with community, locally, nationally and abroad. Life is colourful and it is wonderful to share our unique creative expressions. Carpe Diem!

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MARY CORLEY
Treasurer

Originally from Brisbane, I have for the past 15 years travelled between Canada, the US and Australia. My career background was predominantly in the legal and corporate retail areas. I enjoy music, golf, and spending valuable time with my adorable grandchildren. Now officially retired, I can proudly call myself a Noosa local and keen to contribute to the incredible concept of Noosa Open Studios and celebrate the immense artistic talent that surrounds us.

 

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LOUISE TERRY
Marketing

Art and tourism are my happy places. Growing up, I painted watercolours and subscribed to Australian Artist then at Uni in Melbourne I majored in Art, Film and Italian and headed off for a solo year travelling the continents (Italy was a highlight, crossing Ponte Vecchio and seeing the Pieta!). Returning home, I completed a Grad Dip in Tourism, worked in planning and marketing at Tourism Victoria then followed the sun to head up marketing with Tourism Noosa. Now, in my own business, I give energy to creative projects that inspire me, trying always to follow my heART!

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CAROL WATKINS
General Committee

This is my fifth year participating in Noosa Open Studios.  It is such a wonderful opportunity for everyone to immerse themselves – artists and visitors alike – in our beautiful region, visiting and meeting artists while exploring the diversity on offer. As a ceramic artist, I love playing with alternative firings – raku and saggar in particular, to produce unusual surfaces on my forms. The process of evolution from a piece clay to a work of art is exciting and often, but not always, rewarding. I’m looking forward to assisting in making 2020’s event even more successful.

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SAREN DOBKINS
General Committee

Zambia, Central Africa was where Saren grew up until migrating to Australia in 1976. Since then she has lived in several places both in Australia and overseas and has recently settled in Tewantin. Saren has been painting for over 30 years, and has also used photography, sculpture and drawing in her art practice.  With a quirky sense of humour, a philosophical bent and a love of colour, she explores  vulnerability, love and our sense of place within the world. Her work is found in public and private collections.

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KAREN FINZEL
General Committee

Councillor Karen Finzel, Noosa Hinterland community advocate and arts activist draws on a lifetime of community project visioning, creations and support including:
Artists. Past President/exhibitor Tall Trees Art Inc. Community Art Exhibition, Cooran. Women at risk. Facilitator with the One Millions Stars Project, Pomona Youth. Operator of initial Hinterland bus service Children. Initiator children's playground, Pomona.

 

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JEN LOWE
General Committee

Originally hailing from Canada I’ve lived in various parts of Queensland and other States for well over 30yrs. I’ve spent many summer holidays on the Sunny Coast over those years always thinking one day I’ll live here, but it wasn’t until last year that I was finally able to make the move to living up here. I love interior design, architecture and all things creative and while I don’t actually practice any particular style of art my creative endeavour is to be able to appreciate good works whatever mode they be. I just loved the idea of Noosa Open Studios and had to get involved. What better way to experience the art and culture of the Noosa region then via an experiential submersive experience that brings art lovers and creatives together in one place over a 10-day period.

 

Helen Hewitt

HELEN HEWITT
General Committee

After years living and working overseas I returned to Australia and ended up on the Sunshine Coast and for the past 15 years I’ve been involved with building up our international renewable energy company in Australia. As an art lover, I really enjoy the Noosa Open Studio concept and as this year allows me some more free time, I thought I may be able to get involved and help promote it. Our region has so much to offer in terms of art and environment: my two passions.

 

PRESIDENTS REPORT FOR 2020

THE VISION

As a reminder, our vision statement should be re-introduced “Noosa Open Studios is a volunteer committee shaping the future for Noosa artists.”

We are a not-for-profit organisation made up primarily of volunteers drawn from our community. Our single-minded function is to provide a unique market place for the artists to showcase their talents. We, at Noosa Open Studios serve our artists to grow the perception of Noosa as being the national regional centre of Artistic excellence.

 

2020

  • This year has been our most successful ever.
  • In spite of “expert” advice to the contrary, we pursued the holding of this event. Although we delayed it from August to October.
  • In 5 short years we have grown from 39 registered artists to 98 registered artists and galleries.
  • In 2020 we were the BIGGEST Art Trail in Queensland and second biggest in Australia.
  • BIG means that art lovers take us seriously and make the effort to visit studios.
  • BIG means that we attract sponsors, patrons, advertisers.
  • BIG means we can make money that we can spend on National and local advertising and publicity.
  • BIG means we can educate our artists with free social media and self-marketing workshops.

 

How do we become BIG?

FUNDRAISING

Noosa Open Studios raises funds to spend on spreading our influence through growing our brand. This year we raised over $80,000 through various means. We must thank our SPONSORS.

In 2020, artist registrations accounted for over $23,000 in revenue.

Fundraising through the innovative deckchair auction, thanks for the inspiration and perspiration of Yanni van Zijl. And also the stylish “Soiree at Moon Mountain” thanks to Ron and Lynn Scott, gained us about $15,000 in useable marketing dollars. It has only just been announced that the Noosa Open Studios artist collective entry of painted deckchairs have been selected as FINALIST in the SWELL SCULPTURE AWARD at Currumbin on the Gold Coast for 2021.

Our rather beautiful and collectable 2020 NOOSA OPEN STUDIOS Guide not only helped contemporise our image, but also gained us $11,000 in advertising revenue.

 

MARKETING

Of course, raising funds is not the objective of a not-for-profit organisation like Noosa Open Studios. Getting visitors into your studios and galleries is the PRIMARY OBJECTIVE. To serve the needs of our artists is the PRIMARY OBJECTIVE.

Being the ex Creative Director of a large international advertising company was once my role in life, so I made a huge effort to get the maximum value out of these funds that we raised last year.
We spent the income on

Newspapers like:

  • Noosa News
  • Noosa Today
  • Cooroy Rag
  • Eumundi Voice
  • Sunnycoast Times
  • Hinterland Times

Mags like:

  • InNoosa
  • InNoosa Tourist special edition
  • Brisbane Style

Online Advertising:

  • Facebook
  • Instagram
  • Weekend edition

Television:

  • Ch 7 - We purchased 37 spots but many more were added free of charge.
  • Ryan at Amanda Woods Design filmed and edited our 15” TVC.

Editorial:
As a result of our spend, we also quadrupled our exposure through supplementary editorial in all media. NOS appeared on all news channels, in glamorous magazines, in event news on radio and in many newspapers.

 

SUCCESS STORY

The more funds that we can raise, the more we can spread the word about your studios and the veracity of Noosa talent. In fact through our survey we estimate artist sales to have well exceeded $400,000 this year.

This number reminds me that our social media presence on Instagram and Facebook was unbelievably in excess of anything that we have produced before. Amanda from Amanda Woods Design produced a masterclass in graphic design on this years guide and with the help of Ryan, a masterclass in using social media was achieved. Those who attended our free Instagram workshop at the Digital Hub in Peregian will testify to their skills and enthusiasm.

While we are thanking people that that have helped us, we must thank and praise Wallace House for all their help and generosity throughout the year. Wallace House is essentially the original home of Noosa Open Studios and our connection through your hosting the exhibition of this year’s hub, where many visitors were advised and guided through the 98 studios by knowledgable and inspiring volunteers. They sent happy visitors off on the 5 trails with a guide in their hands.

Thank you also to the Butter Factory Arts Centre and The Noosa Botanic Gardens who helped to make the Deckchair Auction such a successful fundraiser for us.

None of this year’s success story would have been possible without the truly dedicated and enthusiastic Noosa Open Studios Committee for 2020.

  • Pam Miller and Anthony Wynn Hoelscher. Who took turns at Vice President
  • Moira Pearl
  • Jo Newell
  • Beryl Purvis
  • Carol watkins
  • Saren Dobkins
  • Karen Fizell
  • Karen Fullwood

Thank you again to the members who are stepping aside. You were AWESOME.

After three very exciting and fruitful years on the NOS committee, Beryl and I have decided to allow some new blood to have a go. We will both be available for opinions and historical guidance.

I am very pleased to note that six of the ten current members are standing for re-election.

Good luck to the new committee, we all look forward to the next Noosa Open Studios in October..

Thank You
Trevor Purvis

2020-Committee

2020 COMMITTEE

Thanks to our outgoing president Trevor Purvis

 

2021-Committee

2021 COMMITTEE

Welcome our new president Anthony Wynne-Hoelscher

 

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MEET THE ARTISTS

Take a sneak peak at the all the artists who are opening their doors for this years amazing event in August.

PARTICIPATE

Are you a Noosa region based artists interested in sharing your works with visitors to the event?

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Noosa Open Studios event wouldn't be possible without the effort & support our wonderful sponsors

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